Abstract
In this paper we will use modeling based on discrete choice methods as a tool for the application of a mixed decision-making strategy (Ortúzar and Willumsen, 1990), where the decision-maker uses it to interact with social pressure factors through rational negotiation, to reach conclusions that maximize benefits under a multimodal perspective.
An empirical estimation of the models developed will be presented, where the data used and the results obtained will be analyzed. Finally, a reflection will be made on the products of the analysis carried out, giving a series of suggested actions in terms of proposals for complementary studies and interventions in the current transportation systems.
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